Creating a hotlinehttp://hotlinedevelopmentguide.org/guide/creating-a-hotline/
The starting point for any initiative seeking to establish a hotline will be to understand the particulars of the national context in which the hotline will be developed.
Overall, this means conducting an environmental scan that takes in the local legislation, the socio-cultural context, the likely scale of the problem and existing efforts to combat the problem in your country.
Specifically, you will need to:
Identify the legal basis – will it be possible to set up a hotline?
Specific professional advice should be sought with regard to legislation which bears directly on hotline activities – seek support from local specialists, and expect them to provide clear guidance on issues such as (but not limited to):
- How clearly are the legal parameters of child sexual abuse images defined? – Is the existing legislation adequate?
- What are the legal implications of looking at an image of online child sexual abuse content?
- Is a cached image, automatically created when the
- Image is viewed, an offence (i.e. does that constitute ‘creating’ an image)?
- What exemptions would a hotline / hotline employee need to be able to view potentially illegal content to do their job?
- Are there issues around data storage (e.g. relating to the URLs, files, reporters ID / IP address)?
- Are there issues around maintaining reporter anonymity?
- What are the hotline’s legal liabilities? What might happen if the hotline got sued?
- Does the hotline need to be a registered entity / charity or equivalent? What legal requirements are there in terms of ownership, governance, transparency and accountability? – Is there a requirement for a hotline to be managed under the auspices of a national authority (e.g. film classification board, a media and communications authority etc)?Depending on the type of organisation behind the proposed hotline, it may be possible to get pro bono legal support. NGOs have often benefited from pro bono legal advice in this area, however this may be less available to private sector organisation.
Build the ‘business case’ – is there existing research or data on the issue in your country?
Initiate multi-stakeholder dialogue
- Identify and bring together the main stakeholders for a hotline
- Convene a national roundtable and a working group for follow-up, read more about convening a roundtable here: Convening a Roundtable (PDF)
Once there is consensus on the need to develop an Internet hotline, it will be necessary to:
1. Identify the lead organisation for the hotline project
This means deciding in principle which organisation will operate the hotline. In some countries, the is the organisation driving the project based on experience, but in other countries this will be defined after the initial phase and may be an outcome of a national roundtable or consultation process.
Remember that deciding upon the operator of the hotline is not the same as deciding which organisations will fund the hotline, cooperate with it, or support it in other way. Building and operating a hotline is a collaborative process in all aspects.
The INHOPE network of hotlines is made up of hotlines from several sectors, including NGOs, private sector and public sector.
In the case of NGO-operated hotlines, a local NGO with experience in child sexual abuse issues is often a strong candidate. Not only do they have a good understanding of the scale of the problem in the particular country and related national legislation, but they may be able to help the developing hotline organisation to navigate law enforcement procedures and find the right contacts within government and industry. They may also have direct experience working with children who have been victims of sexual exploitation and abuse through ICTs. While this experience is valuable, an NGO deciding to take on the operation of a hotline should prepare to maintain a clear distinction between victim support and CSAM management.
In a different way, hotlines that operate on the basis of Industry membership and with Industry funding are a manifestation of Industry’s commitment to removing CSAM and other forms of illegal content from their platforms and services.
Hotlines operated by government agencies or regulatory bodies demonstrate very clearly the commitment of the government to protecting children from abuse and exploitation on the Internet.
2. Organise a learning visit to an experienced hotline in another country
Having established the national context, the hotline should seek to visit an existing hotline with a similar cultural context and operating to a similar scale as the intended new hotline.
Ideally key staff should be given the opportunity to spend time ‘shadowing’ the working day in an existing hotline with a comparable legislative, cultural and funding background, and similar levels of efficiency to those which are envisaged for the hotline being set up.
In order to benefit from direct experience, it would be helpful to visit a hotline which still employs the staff who were involved in the process of setting up the hotline. Whilst it may be of interest to visit the larger established hotlines, it should be remembered that these hotlines have levels of investment, staffing, technology and operational procedures that are entirely different scale to those which will be necessary for a new hotline.
3. Define the role and remit of the hotline
It is advisable to keep the hotline’s focus as narrow and specific as possible. Ideally the focus will be purely on ICT-facilitated sexual exploitation and abuse of children, if not specifically on child sexual abuse material.
This is partly to ensure clarity of messaging and to prevent the hotline becoming a ‘catch all’ for reports of any content that users think is unsuitable. It is also to instil confidence in the hotline because it can be precise about the definition of illegal content it can process.
The organisation proposing to set up the hotline or that has been identified as the lead organisation to run the hotline within national framework should clearly outline its planned remit and scope in any proposals that are taken to and shared with the other relevant partners in the project. This helps to define nature of cooperation being requested with each partners, and to make sure it is clear and contained.
Focus is important for clarity of messaging. However, this does not mean that the hotline service should avoid other types of reporting categories if these are important in responding to the local reality in the country.
When researching the particulars of the national context, it should be possible to identify the potential categories of report that need attention. These might include online child sexual exploitation activities and ICT-facilitated exploitation such as online grooming, sexual extortion, commercial sexual exploitation of children in travel and tourism, and live streaming of abuse.
Indeed, in smaller countries or emerging markets it may be crucial for a new hotline to take the lead in responding with local and possibly international partners to new and emerging trends in the misuse of technology and ICTs to target children.
However, the hotline service will in many or most cases be initiated and run by an organisation with previous expertise in these areas, and the service will often be part of a wider programme of education, prevention and awareness about the issues of child sexual abuse and exploitation online.
Whatever the case, it is essential for the hotline organisation to be realistic about its capacity at the start of the process. This is because for each type of report, the response and referral mechanism will be different, which will likely impact upon staffing and other resources. This must be addressed in the development of operating protocols by the hotline and must be clearly defined in the relevant agreements with other stakeholders.
In terms of governance, the hotline must be seen to be independent but with clear reporting lines to the competent authorities, to ensure transparency and accountability.
Considerations for report management
One of the most important factors in a hotline development project is the framework within which reports will be managed. The global INHOPE network of hotlines is built upon national Internet hotlines operating a fully localised report management process. This means that the management of reports of child sexual abuse material takes place according to national laws and is guided by national processes and cooperation agreements between all the relevant partners from government, law enforcement, civil society and the Internet Industry.
This guide is designed as an essential resource to help set up a national Internet hotline as part of a national action plan to combat the online sexual exploitation and abuse of children. It is in addition to support available from the INHOPE Foundation and the INHOPE network of hotlines in operation in over 45 countries.
However, in some circumstances it might be necessary and practical to consider an alternative option to the local management of reports. The Internet Watch Foundation – the UK’s hotline – offers an international portal that enables reports of Child Sexual Abuse Material made in one country to be processed by expert analysts in the UK according to UK law.
In countries where upon initial assessment a localised Internet hotline may not be feasible in the short term, the INHOPE Foundation will advise the local organisation about its current options. This could include referral to the Internet Watch Foundation for advice on implementation of its international reporting portal.
Similarly, the Internet Watch Foundation can refer organisations in countries with the capacity and need for a localised Internet hotline to the INHOPE Foundation for further support.
Below is an introduction to these options.
A. Local management of reports by national hotlines
The INHOPE Foundation supports initiatives to develop a national Internet hotline in countries around the world, through INHOPE’s Hotline Development Programme.
Hotline development support offered through the INHOPE Foundation is tailored to the needs and circumstances of each country. As such, the first step is a preliminary assessment of the existing basis and feasibility of a hotline in the country. This normally takes place through bilateral dialogue with one local partner, or through a national roundtable to identify the key stakeholder and ideally one lead partner to take the project forward.
In cases where a national reporting hotline is considered feasible, the INHOPE Foundation will work with the local organisation to provide advice and facilitate connections with other organisations where appropriate to ensure that the necessary legal, political and policy basis for a hotline are put in place.
As the project develops, the INHOPE Foundation will participate in project development meetings. The local partner is encouraged to convene a national multi-stakeholder roundtable as early as possible in the process so that the roles and responsibilities of each relevant organisation are clearly defined. If this has taken place, momentum should be maintained through regular working group meetings.
In addition to ongoing hotline development consultancy and stakeholder engagement, INHOPE Foundation facilitates training and mentoring by experienced hotlines in the INHOPE network. Depending on available resources and the needs of the country, it may also support hardware and software acquisition, website / reporting portal development and assist with translation or communications support at the relevant stage of the project.
Whatever the circumstances, the INHOPE Foundation emphasises the importance of a sustainable and autonomous local base for any hotline. This means designing a hotline service that is realistic in size and scope, that reflects the needs of the country, and that in the majority of cases will be integrated into the existing operations of a qualified organisation in the country.
B. Remote management of reports
The Internet Watch Foundation was one of the first Internet hotlines for the reporting of Child Sexual Abuse Material to be established anywhere in the world. Today, the IWF is a leader in the field. The IWF is the UK member of the INHOPE network. As part of its services, the IWF has launched an international reporting solution.
Working with Stakeholders
It is not possible for hotlines to operate successfully in isolation. Indeed, their success depends upon cooperation with any and every organisation at national level that has responsibility for the removal and investigation of child sexual abuse material and the online sexual exploitation and abuse of children in general.
In addition, for an organisation planning to apply for INHOPE membership, the INHOPE statutes require a hotline to establish and demonstrate strong working relationships with:
- Law enforcement
- The internet industry
- Child welfare agencies
Being an INHOPE member implies a commitment work working with other hotlines around the world and with INHOPE to exchange reports of CSAM.
Below is an overview of considerations for working with the most relevant stakeholders in any hotline project.
The Internet Industry
One of the major benefits of having national hotlines in place is that they facilitate the removal of illegal content that is being unwittingly hosted by service providers in that country.
Similarly, hotlines may be able to provide access to “block-lists” of URLs known to contain or digital fingerprints corresponding to confirmed child sexual abuse content – something which is increasingly in demand from ISPs.
For these reasons, it is vital that the national internet industry understands and shares the objectives of the hotline.
Depending on the market context, it might be necessary to invest time and effort in educating key industry players on the nature of the problem, the role that hotlines already play in other countries and how they work with industry.
Potential industry partners must understand that the hotline can help them keep their services free of illegal content, as well as protecting their customer care staff from having to look at traumatic content should they receive a report from a customer. As a minimum, they must also understand the processes they will need to have in place in case the hotline alerts them to the presence of illegal content on their services.
In some cases, industry will actively contribute to the hotline, whether financially, or with in-kind support such as IT and training.
When trying to gather support from Industry, companies should be presented with specific proposals. Engage both with the industry association if there is one and with the major individual companies in the market. The nature of the market in question will make it clear who should be targeted.
A growing number of multinational companies from the ICT sector have developed global public policy or corporate social responsibility programmes for Child Online Protection. Not only are these an invaluable source of best practice in industry, but they enable a multiplier effect as these policies and guidelines are introduced to the local markets in which these companies operate.
Nevertheless, it can be challenging to at first to engage Industry, especially if this means cooperation with directly market competitors in the local market.
Before engaging with specific companies, seek to understand their general guiding principles and find an individual within that company who is committed and receptive to ideas, and work closely with that one individual. Experience has shown that individual relationships can be crucial to progress.
The hotline needs to build up a proposal for industry players, covering:
- Any correlation between hotline proposals and government mandates
- Is the government ‘encouraging’ industry to be active in this space already?
- What does national legislation and regulation say?
- The hotline’s remit and scope –
- Clearly define the type of content the hotline will be focusing on, and the services it will offer.
- The benefits it will bring to industry
- corporate responsibility, ‘clean’ services, staff protection
- The kind of support that particular player can offer to the hotline, such as:
- Financial or in-kind support
- hardware and software, web hosting, internet connection
- Technical support
- training hotline analysts to understand how they manage content on their platforms
- Communications support
- implementing a ‘report abuse’ button linked to the hotline on their platforms
- promoting the reporting service to their clients through direct messaging
- providing free advertising space
- sponsoring public awareness events
- Financial or in-kind support
Ideally, the hotline will be supported by all players across industry. This should be actively encouraged from the outset through cross-sector representation at the relevant roundtables and working groups. International organisations including GSMA and UNICEF can provide guidance and support as well as activate their networks to support this process.
However, commitment and leadership by one or two ISPs is an important starting point. Both they and the hotline organisation, as well as other governmental, civil society and international partners must encourage cross-industry engagement.
Messaging on this issue should be clear: preventing and responding to the online sexual exploitation and abuse of children is a shared responsibility that should be free of any commercial or brand-related dimension.
The relationship between the organisations running the hotline and industry is a dynamic one. As technology and patterns of connectivity develop, it is essential to maintain good channels of communication and to ensure commitment from both sides to adapt to these changes. It can be helpful to schedule regular meetings as well as an annual event or training.
For Industry, working with a hotline organisation to tackle the online sexual exploitation and abuse of children is an opportunity to lead by example, and it should not be seen as an exercise in branding. Even if there is only one Industry partner involved at the time the hotline service is launched, there should be agreement in place for additional companies to get involved in what must be a collaborative effort.
A hotline that is ‘branded’ by one individual company also risks impacting relationships with key stakeholders such as law enforcement, as it may create the perception that the hotline is an initiative of a single commercial business.
Where an industry player is the driving force behind the hotline, it should still seek to include other players. Additional brands lend credence to the hotline and may forestall formal legislation. Co-branding may also lead to co-funding.
For both the hotline organisation and Industry partners, the following are useful in building and maintaining a strong relationship:
- Communication: Have clear and efficient lines of communication – the hotline will need to have contact details for the relevant colleague at each ISP.
- Documented procedures: Document procedures – what should industry expect from the hotline, and vice versa? Again, this is show clarity and transparency. Documenting procedures also makes it easier to manage issues relating to staff turnover.
- Regular meetings: Have physical meetings and briefings – invest man-hours in building relationships, showing what the hotline is doing, sharing its achievements, listening to any concerns that industry has.
- Problem solving: Solve problems in closed groups – for example, if an industry partner does not actually do what it claims it does in public in terms of reacting to notifications from the hotline, meet to discuss the problem and find a solution. ‘Going public’ with problems should not be used as a means of resolution. This is critical for maintaining trust.
- Mutual understanding through dialogue: Consider the industry perspective – if industry has a problem with the hotline, see if their views can be accommodated too in the spirit of ‘give and take’.
- Commitment to improvement: Always challenge operations to improve them – strive to improve the collaboration all the time. The hotline may be fulfilling its remit, but what else could be done or what could be done better?
INHOPE and the Global Network of Internet Hotlines
National hotlines provide an essential service in their country. They operate within cooperative frameworks and are key part of any national response to online CSEA.
In addition, and crucially, national hotlines are the national link in the global network of hotlines coordinated by INHOPE.
INHOPE provides a secure technology platform through which its members collaborate with each other on a daily basis. Due to the sensitive nature of the information being shared, and the essential nature of trust within a network, access to this platform and other services are only available to members of INHOPE. To gain membership, the organisation running the hotline service must comply with minimum criteria and be prepared to cooperate with assessments and quality control processes laid out by the membership with INHOPE.
In short, a national hotline can only reach its full potential through cooperation with partners in the relevant national and international networks. Therefore any organisation building a hotline service from scratch should do so with the aim of becoming an INHOPE member.
Qualification for membership of INHOPE will not necessarily be immediate. Indeed, for financial, procedural or technical reasons, it may be several years before an organisation operating a hotline service is ready to apply for membership. Although the essential elements for hotline operation must be met from the start, new hotlines will grow and adapt in their first years of operation, and they will often play an important role in advocating for legal or policy changes that will enable them to meet their full potential.
To help provide guidance and interaction with the network, INHOPE created a charitable arm the INHOPE Foundation in 2010.
Funding and Sustainability
Ensuring adequate and sustainable funding sources is critical. Hotlines are unlikely to fail
due to lack of relevance, public interest and support, but occasionally they have failed due to lack of sustainable funding or to unforeseen economic downturns.
Consideration should be given to diversity of funding sources from the start. A hotline service funded by multiple sectors and/or organisations will be more resilient. This also means that the cost of supporting a hotline services is shared among stakeholders, which re-enforces the collaborative nature of the undertaking.
In many cases, however, funding and relevance are co-dependent. The relevance of the hotline service is both the origin and an outcome of its creation. Building the business case for a national hotline will be important for its longer-term survival.
What is the cost of setting up and running a hotline?
This is a common question from all sides in the early stages of a hotline development project.
In reality, the actual set-up and running costs of a hotline will depend on a number of variables. These include:
- Local costs in the country of operation
- Existing infrastructure within the organisation that will operate the hotline service
- Size and scale of the planned operation
- Standing and new commitments of financial or in-kind support (e.g. office space, connectivity) from local industry partners or international partners
However, a business model will probably need to account for most of the following items
- Personnel: recruitment, training, salaries, counselling, insurance (e.g. to cover personal injury claims from staff)
- ICT: website development and maintenance costs, phones and phone lines, internet connectivity, computers / printers /photocopiers / fax, local Report Management System, security software
- Office: premises, utilities, security, insurance
- Additional: Promotion / PR / advertising collateral, legal counsel, accountancy / financial planning support
Since in many cases the hotline service will be run by an existing organisation with a broader remit and activities, these costs will often not fall solely upon the hotline service but will be part of the overall costs of the organisation.
Nevertheless, there are cost implications to adding any new service or activity to the work of an organisation, and these must be given careful consideration in the planning phase. Organisations can consider seeking in-kind donations for items such as hardware and software.
Applying for government funding
Governments can be a useful source of funding, and getting funding commitment from the government affords secondary benefits in terms of visibly demonstrating government support for the hotline, thereby enhancing credibility.
Things to consider if applying for government funding include the following:
- International dimension
It might be advisable to give evidence of becoming an INHOPE member in order to give the international context of the hotline
- Cross-sector partnerships
If applying as a corporate entity, you need to show that your organisation will offer seed funding and that you have other partners involved. It is unlikely that a lone industry player will succeed in gaining government funds. Assuming an NGO is also involved, it is preferable that the industry player is not the lead applicant. Let the NGO be applicant and request funding on the basis that Company X has promised e.g. 50 per cent and government support is sought for the remainder.
- Consortium structure
In some countries, it may be easier to apply for money or funds as a consortium with other organisations which are running related ‘Internet Safety’ initiatives. For example, applying for a complete child online safety / protection / education package – not just a hotline – can be a more powerful approach in certain circumstances, provided that each of the parties within the consortium has credibility.
Internet industry funding
There is logic to industry helping to fund hotline activities, as the industry benefits directly from the hotline’s ability to help ISPs keep their services free from illegal content and to protect their staff from having to deal with issues relating to illegal content themselves. There are also additional benefits to be gained from supporting a hotline which relate to positioning and corporate responsibility. Industry is instrumental in providing funding in a number of markets.
Funding from unrelated industries and/or private donors
It may be possible to secure funding from organisations that do not have a direct role or direct benefit from the hotline service. These could include:
- ‘Non-internet industry’ private sector sources: These would not expect to use the hotline ‘services’ but may nevertheless willing to contribute funding to a hotline as part of their corporate responsibility programme. Before accepting the donation, it is important to understand the motivation and any expectations the company may have in terms of publicity or branding. This will help avoid misunderstandings and protect the mission and reputation of the hotline.
- Charitable foundations and other grant giving organisations: These may have funding for projects that address the sexual exploitation and abuse of children or even specifically online sexual exploitation and abuse of children. Indeed, there is increasing understanding of and concern about the linkages or blurred lines between ‘online’ and ‘offline’ CSEA.
- Private benefactors: These can also be a source of funding. However, try to avoid over-reliance on this type of funding. Whilst the internet industry have a vested interest in the continued success of the hotline, non-related industries and private individuals might not have the same long term commitment.
Before seeking or accepting private funds, the origin of funds should be established, and any potential reputational risks identified. For example, consider:
- What kind of company or individual is offering funds
- What, if any, are the ‘public relations’ or other motivations for offering funding to a hotline
- How might this impact on the hotline?